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HEVA FW24 Campaign
- 20 Feb, 2024
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Elegance in Motion: HEVA’s New Campaign in the Heart of Milan
The city of Milan, with its cosmopolitan soul, served as the perfect backdrop for HEVA MILANO’s latest photo campaign. A visual story of modern elegance, where sartorial luxury meets urban dynamism.
An Open-Air Set
The images were captured in the most iconic spots of Milan’s city center: the majestic spires of the Duomo, the historic architecture of the city’s boulevards, and the more intimate, residential atmospheres. Every corner added depth and character to the shots, enhancing the garments without overshadowing the natural beauty of the setting.
Cashmere Dancing with the City
The undisputed stars of the campaign are the pure cashmere coats: clean lines, modern cuts, and refined details. The fabrics—soft yet structured—move gracefully, capturing the city’s energy and the confident stride of a woman who lives Milan with style and determination.
One of the most iconic looks features a long chocolate coat with oversized fur lapels, paired with knee-high boots and bold sunglasses—a look that perfectly embodies the balance between femininity and power.
Masterful Furs for the Urban Winter
HEVA MILANO’s Fall/Winter collection celebrates fur—reimagined with contemporary cuts and enveloping fits. From the short dark sable jacket, perfect for a Sunday brunch, to the voluminous “Anna” model in naturally shaded fox fur that accompanies the HEVA woman through her busiest days. These creations are more than garments—they are true statements of style.
Where Style Meets Functionality
The common thread throughout the campaign is dynamism: every outfit is designed to accompany the HEVA woman in all her dimensions—from coffee on the go to a business meeting, from a stroll through the city to an aperitivo with a view. The images portray a refined yet grounded femininity, one that never compromises on elegance—even in the rush of daily life.
A Signature Style
With this campaign, HEVA MILANO reaffirms its identity: a brand born in the heart of the fashion capital, capable of merging sartorial tradition, precious materials, and a modern vision. And it does so through visuals that speak for themselves—unfiltered, yet powerful in their authenticity.
The team:
'Dynamic Luxury'
Campaign Shooting by Resina35
MUA Romina Digliodo
Model Francesca Pagnanelli
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