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Heva FW25 Campaign

20 May, 2025
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heva presents the new campaign:
elegance carved in time

In a majestic setting where stone meets light, HEVA unveils its vision of quiet luxury with a collection that merges timeless elegance with the strength of Italian craftsmanship.

The contrast between the solidity of quarries and the lightness of fabrics enhances the discreet refinement that defines every HEVA piece.

The true protagonist is quality: fine wools, natural paddings, and hand-finished fur details, all refined with sartorial care.

Every element is designed to stand the test of time — not to follow fleeting trends, but to assert a sober, essential, and inherently sophisticated style.

For the first time, HEVA introduces its menswear line: relaxed yet refined elegance, where essentiality meets functionality. Clean cuts, neutral palettes, and noble materials speak to a man who chooses the quiet quality of a luxury that doesn’t need to show off.

With this campaign, HEVA reaffirms its commitment to a conscious kind of luxury, deeply rooted in Italian manufacturing tradition. An invitation to rediscover the value of well-made things.

No rush. No excess. Forever.

The collection will be released online in September 2025. In the meantime, take a look at the products already available.

light, material, silence:
heva and the art of conscious luxury

In a world that rushes forward, HEVA chooses to slow down.

The new Autumn/Winter 2025 collection is born from a deep reflection: to restore value to gesture, to material, to the silent beauty of things made with care. It’s a dialogue between innovation and tradition, embodied in garments designed to endure over time and move through the seasons with understated, confident elegance.

This season also marks a significant milestone for the brand: the introduction of the menswear line — in full alignment with HEVA’s DNA, created for the discerning client who seeks substance over appearance. The highlight is sheared mink, carefully selected among the finest qualities, crafted with sartorial precision and paired with 100% double cashmere for a perfect balance of structure and softness. The result is a men's wardrobe that communicates quiet strength and enduring style — designed to last, to stand out without ever being loud.

The women's collection evolves while preserving its strong, sophisticated identity. Ultra-light fox furs, sewn using exclusive in-house techniques, redefine the idea of outerwear: not just warmth and beauty, but absolute lightness, movement, and a uniquely tactile experience. Every detail, every invisible stitch, tells the story of craftsmanship meeting innovation.

Coats and bombers in pure cashmere elevate comfort to excellence: crafted on traditional knitting machines, they are padded exclusively with pure natural wool. No synthetic fibers, no compromises — only noble materials that respect both the environment and the skin of the wearer. The interior of each piece is as carefully constructed as the exterior, enhancing fit and fluidity.

Completing the offering are ultra-light down jackets filled with 100% goose down, designed to face the coldest winters with unexpected weightlessness. Cuts are modern and minimal, built to follow the body without constriction. Proportions shift between architectural volumes and clean lines, striking a perfect balance between past and future.

HEVA’s design does not follow trends — it anticipates them with vision. Every piece is an aesthetic and emotional investment. Every garment tells a story of research, skilled hands, and conscious choices.
This is our idea of luxury: silent, authentic, essential.